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Why a Good Cover Letter is Now Mandatory And Not Just an Option

You see the perfect job that you want. You look at the job advertisement. The advertisement states ” send CV and cover letter” Now what? For many applicants they think so what and just send their CV or resume. Others decide that they need to write a letter and send they send their generic CV and generic cover letter. The final applicant decides that he will need a very specific CV or resume for this job and a very specific and personal cover letter. Bingo who do you think will get the most interviews?

You guessed it the specific and targeted CV and targeted cover letter gets the most interviews. The people who only sent their CV got a very poor response. Let us explore what a Cover letter is and why it is now mandatory to send a highly specific and personal cover letter for each job.

What is a cover letter

Simply put a cover letter is a written document that is sent for advertised or unadvertised job positions.

Key points to remember:

A cover letter is not a duplicate of your CV or resume.

No need to mention salary expectation. Unless stated that you must do so. In which case provide a salary range I.e:20000 to 25000.

Letter should be 1 A4 page in length, shorter is fine but longer is a no no.

Cover letter may not be read in the first aspect of interviewing but will almost certainly be read at secondary interview stage.

A good cover letter is a fantastic self marketing tool, don’t be foolish and opt not to send one. Even if a position does not mention it send a specific cover letter.

Good cover letter tips:

A good cover letter will incorporate many of the below tips and if you are visual type of person, here is a niceĀ contoh cover letter for you to get an idea how it should look.

Be highly personal. Research who will doing the recruiting, address the letter to them. It is much more powerful to read “Dear John smith” then “To whom it might concern” or “Dear sir or madam”

Be specific about which job you are applying for. For example I am applying for the position of general manager. Don’t write I am applying for the position that you have advertised. The company may have many positions advertised.

Provide a basic description of the skills that you feel most suit the specific position advertised. For example advert states must be good team player then provide a specific example of how you contributed to a successful team.

Mention if you have spoken to a specific person this will help gain the readers interest.

Demonstrate any skills that are specific in the advertised position.

Close the deal. You should provide some sort of action that will close the “sale” statements like: “I am confident that my skills will enable you to further increase your market share and would like to take a few minuets of your time to discuss my skills and qualifications. I will contact you the on the 10th of this month to arrange a meeting.

High light how your skills would benefit their company.

In summary design a specific cover letter for a specific job position. Make your letter personal and show only key skills or qualifications requested. Show how your skills benefit the company. Keep your cover letter short and concise. Most importantly always send a cover letter, even if it has not been not requested.

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